Jimmy Choo has teamed up with top fashion photographer Eddie Newton to launch new site Choo 24:7 Stylemakers, where both amateur snappers and professionals can upload their street style pictures.
Responding to the growing interest in street style photography and the social aspect of sharing fashion via blogs such as Lookbook.nu, 24:7 Stylemakers invites visitors to submit images of themselves wearing Jimmy Choo shoes and accessories in a way that illustrates their personal style.
It has echoes of British label Burberry’s successful The Art of the Trench site, which launched back in 2009, inviting photographers (including Scott Schuman of street style site The Sartorialist) and trench coat owners to submit images of the classic springtime staple being worn by everyday people with panache.
A selection of the best Choo pictures will appear at choo247.com, where they can also be shared via social networks including Facebook, Twitter and Pinterest. Instagram pictures tagged “#choo247” will also feature.
There’s a consumer element too, as visitors can click on a link to shop similar styles via the Jimmy Choo site.