Nine years after exiting the men’s shoe business, luxury footwear brand Jimmy Choo will be re-entering the market with new shoes slated for Fall/Winter 2011.
The much-awaited collection will include dress shoes, moccasins, casual biker boots, sneakers and evening slippers for the fall 2011 season.
The new range will be produced in Italy with initial distribution limited to 30 men’s specialty stores and department stores worldwide.
The collection also will be available through the company’s main website. No price points have been announced at this point.
Although the Jimmy Choo men’s line was discontinued in 2002, the success of the 2009 Jimmy Choo for H&M collaboration made the company reconsider.
The H&M collection included classic black ankle boots, motorcycle boots, and short crocodile boots with studs and rhinestones
According to Chief Executive Officer Joshua Schulman: “The H&M collaboration showed us that our brand is bigger than our business today and that there is a demand for the Jimmy Choo aesthetic in the men’s categories.”
The new men’s footwear collection will be presented at Milan Fashion Week, which will be held from January 15-18, 2011 for men’s fashion collection.