For a few seasons Hermes had been playing with fairy-tale plots and characters while creating ad campaigns.

However the new Hermes campaign for Fall Winter 2010/11 - clearly inspired by Sherlock Holmes - is something different though no less interesting.

The Hermès’ campaign features Constance Jablonski in an array of menswear inspired looks from the collection, and nods to the brand’s timeless silk scarves.

Paolo Roversi is behind the lens of this Sherlock Holmes inspired shoot in which Jablonski plays an androgynous detective.

Set in some lamp-lit Victorian streets where the mist rises from the cobblestones and the only way to travel is by horseback, the mood is decidedly Wintry and bleak.

Sources: Bagfashionstyle - Jarcrib - Lookbooks