Following up on the heels of its 40th anniversary this year, the Armani group opens its new flagship Giorgio Armani boutique in Milan.

Located in the historic Palazzo Taverna, the flagship store has been redesigned by Giorgio Armani and his team of architects who wanted to bring out the original geometry of the building, not only inside but out.

DON’T MISS: ARMANI HOTEL MILANO NOW OPEN

All the rooms have been customized and furnished with the latest designs from the new Armani/Casa collection.

The boutique spans three floors, with a sales area of over 1000 square metres. The ground floor is entirely dedicated to womenswear, while menswear is on the first.

On each floor, accessories and fragrances are presented in a dedicated area. In addition to the space reserved for the Made to Measure service, the second floor presents the Giorgio Armani’s pret-a-porter collection, with another room dedicated to the women’s New Normal collection.

The three floors are connected to each other by an elevator as well as by an elliptical staircase with a high-impact design in metal with platinum-finish steps in extra-white onyx.

The reopening of the boutique in Milan coincides with the brand’s 40th anniversary, which will be celebrated in conjunction with Expo 2015