Georgia May Jagger will be the face of the Italian fashion house’s Spring/Summer 2010 campaign.

The 17-year-old daughter of rock legend Mick Jagger and world-renowned model Jerry Hall will replace Gisele Bundchen.

Georgia appeared on her first Vogue cover in November 2009, and was voted this year’s Model of the Year at the British Fashion Awards.

May has already starred in ads for Hudson Jeans and is lined up to appear in Rimmel London’s next campaign – but the Versace campaign marks her first luxury brand signing.

Donatella Versace says, “She’s smart, a strong personality, beautiful, full of energy… and with that natural high star quality, I adore her! She’s perfect for this collection – A real Versace girl.”

The Versace S/S 2010 adverts, which were shot by Mario Testino in London early November,, are set to appear in publications worldwide in February.