Film - HermÃ¨s "La Vie Comme Un Conte"

For a few seasons Hermes had been playing with fairy-tale plots and characters while creating ad campaigns.

And for their Fall 2010 ad campaign, HermÃ¨s have decided to teach us some new ways to wear — or rather, to use — our scarves.

With the help of Constance Jablonski and Jonas Mason, we now know we can use scarves and ties as Zorro-esque capes, masks, and as escape/entrance methods.

Via Styleite + The Full Hermes Campaign featuring Constance Jablonski