The Face Hunter’s new eyewear ad for Armani

Yvan Rodic Armani

Yvan Rodic, the street style photographer behind the Face Hunter, has released a new video as part of Armani‘s ‘real people’ campaign.

For the debut of its new Heritage Frames glasses last month, Armani previously enlisted some of Rodic’s colleagues.

Tommy Ton shot print ads for the Frames of your Life project, designed to showcase the collection on people on the street, not professional models.

Armani Frames of your Life

The new video is another example of major fashion labels hiring bloggers, and especially street style snappers, to lens their campaigns.

Garance Doré has recently worked for Moschino and Petit Bateau, for instance, while her BF Scott Schuman photographed fathers and their sons for Kiehl’s last month.

Source: Relaxnews