Every year during the holiday season Evian, the World’s Most Luxurious Natural Spring Water, teams up with a European artist to create a special bottle. Over the years the pieces have become real collectors pieces.
Last year for Paris Fashion Week Evian partnered with Christan Lacroix and this year they worked with high fashion designer and HermÃ¨s Creative Director Jean Paul Gaultier.
He uses two unique creations – a “PrÃªt-Ã -porter” and an “Haute Couture” version – to crystallise the very essence of Evian water with his wonted talent
With giant crystals revealing a shimmering gown, oversized letters generously enveloping the bottle, and a play on transparency and optical illusions…this special edition Evian bottle offers an extravagant celebration of the simplicity of pure beauty.
In addition to the Evian Pret-a-Porter Bottle, Gaultier has introduced a celebration of the essential with the Evian Haute Couture Bottle. Only seven of the Haute Couture Bottles will be released worldwide. These few jewels dressed-up by pure and precious Baccarat crystals will be presented at an event in Paris before travelling the world to be exhibited at exclusive locations. The collection will be auctioned off and the proceeds donated to RAMSAR, whose work in preserving the planet’s wetlands has been a cause dear to Evian over 10 years.
Both the Evian Pret-a-Porter Bottle and the Evian Haute Couture Bottle by Jean Paul Gaultier made their global debut to the world in Paris, France during one of the world’s most glamorous events, Paris Fashion Week. Hosted by Jean Paul Gaultier himself, the fete took place on October 4.
The PrÃªt-Ã -Porter version is available for pre-order on shopevian.com at $13.95 a bottle -Individual 750ml glass bottle.