Style / Fashion

Elie Saab Fall 2013 Ad Campaign

First look of the new Elie Saab advertisement starring Estonian supermodel Karmen Pedaru as the face of label’s Fall Winter 2013 collection.

Jul 17, 2013 | By AFPRelaxnews

Elie Saab Fall 2013 Ad Campaign

First look of the new Elie Saab advertisement starring Estonian supermodel Karmen Pedaru as the face of label’s Fall Winter 2013 collection.

Elie Saab Fall Winter 2013 Ad Campaign

Photographed by legendary fashion snapper Craig McDean, the new campaign features Karmen Pedaru lounging around a luxurious apartment in the latest autumn-winter collection. Light moves from dawn to dusk in the photos, showing off the elegant lace and silk finishes on the pieces.

Elie Saab Fall 2013 Karmen Pedaru

Interestingly, the whole campaign is something of a family affair, as Pedaru’s husband Riccardo Ruini art directed the shoot.

Elie Saab Fall 2013 Campaign

Filmed behind the scenes, a one-minute long video directed by Antoine Asseraf shows off the clothes and accessories in the collection, soundtracked by “Long Days” by Belgian group I Will, I Swear.


 
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