Looks as if new creative head Olivier Rousteing was only the beginning of a series of big changes at the French fashion house.
Thanks to a new licensing deal with Italian company Ittierre, a more accessibly priced ready-to-wear range is in the works.
The new line will consist of both men’s and women’s clothes under the name of Pierre Balmain, and while it will be produced by a separate design team, the creations will have to be approved by Rousteing.
The official launch is expected in September, possibly during New York fashion week.
Balmain had recently come under a lot of criticism, due to “absurd” pricing, with a $1,625 ripped cotton t-shirt provoking particular protest.