Style / Fashion

Agent Provocateur Spring-Summer 2014 campaign

Agent Provocateur has unveiled a new campaign shot by Miles Aldridge, titled “Behind Closed Doors.”

Jan 27, 2014 | By Anakin

The London-based lingerie brand has unveiled a new campaign shot by Miles Aldridge, titled “Behind Closed Doors.”

Agent Provocateur SS 2014

Shot in London, the images attempt to convey the “false utopian world” of the 1950s suburban housewife, according to Agent Provocateurs creative director Sarah Shotton:

Hailey Clauson

“I was interested in the irony behind the idea of the ‘Perfect’ woman, unfazed by the everyday pressures of life. Our campaign girl has it all, she’s a lady in the street and a wildcat in the bedroom and the collection mirrors her pretty perfection. It is a fantasy of silk and lace in the modern day world.”

Agent Provocateur Spring Summer 2014 ad

A former face of Gucci and DSquared², American model Hailey Clauson stars in the images taken by legendary fashion photographer Miles Aldridge.

Hailey Clauson Agent Provocateur

The 18-year-old model shows off the collection’s bright hues of eye-popping color, peekaboo lace, knee-high splits, delicate embroidery and gingham, all of which contrast with a stark set, designed to replicate a retro domestic idyll.

Agent Provocateur Spring Summer 2014Agent Provocateur Spring 2014Agent Provocateur Spring 2014 campaign


 
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