In a matter of just a decade China has established itself as the world’s largest car-buying market. And, just as other industries are finding, when the Chinese like to buy, they like to buy luxury.
Daimler AG — owners of Mercedes-Benz — recently announced it had shifted 15,000 units of that car in January alone, a rise of 90 percent from last year, while BMW moved more than 20,000, up more than 70 percent.
And it’s a fair guess that those sorts of figures are why Top Marques Monaco — to be held from April 14 to 17 this year and an event which bills itself as “the only live supercar show in the world” — has decided upon the southern Chinese enclave of Macau to host its first Asian edition.
Top Marques Macau will be now be hosted annually at The Venetian Macao resort, with the first edition set down for November 24-27.
According to organizers, the Monaco event presents “the greatest panorama of luxury and supercars under the same roof” and the Macau event will do pretty much the same.
Macau has long trumpeted itself as the “Monaco of the East” due both to its annual F3 Grand Prix, raced around a street circuit similar to the one used each year for Monaco’s F1, and to the fact it is a city famed for its casinos and love of the high life.
And Top Marques Macau will follow a similar pattern to the Monaco edition too, featuring “supercars, prestige luxury car manufacturers and deluxe goods from other industries such as watches, bespoke jewels, yachts and rare wines.” Everything, organizers say, “designed for the super affluent of the world.”
In Monaco, visitors have the chance to test their skills on the F1 circuit which surrounds the event and in Macau there will be a 2.1 kilometer road around the event for invited guests to test drive some of the most luxurious cars available.
“As the Asian market continues to develop an appetite for supercars and luxury products, it was a natural decision for Top Marques to come to this region,” explained Lawrie Lewis, founder and chairman of Top Marques, in a release announcing the event.
This year’s will be the eighth edition of Top Marques Monaco and the event will boast six world premiere supercar launches.