In a bid to promote its culinary heritage, a cuisine that can be inscrutable for many unfamiliar with Nordic culture, Iceland’s tourism office organized what it’s calling the world’s largest supper club for 300 guests over the weekend.

For the 19th year in a row, caterer to the stars Wolfgang Puck will be at the helm of arguably the most glamorous event in the world when he feeds the Hollywood glitterati foods like mini Kobe burgers and chicken pot pie with shaved black truffles.

British Airways is hoping to break a Guinness World Record for the highest concert when the carrier flies iconic 1980s bands like Bananarama and Go West 43,000 feet in the air, where they will perform a special concert for travelers.

British brand Burberry is proposing an innovative new way to do business, rolling out a new ‘Runway Made to Order’ service during the current London Fashion Week.

PepsiCo has tapped British designer Richard Nicoll to create a dress inspired by the newest edition of its Tropicana juice line, Trop50.

Two awards from French publication L’Automobile Magazine bring the Italian carmaker Ferrari‘s international honors tally up to 25.