Gucci have created a limited edition bracelet to help support the relief efforts in earthquake and tsunami ravaged Japan.
Featuring a white-red-white web that recalls the colors of the Japanese flag, the bracelet carries a medal with a message that reads, “Gucci loves you.”
The bracelet will go on sale in Gucci stores throughout Japan tomorrow, followed by worldwide distribution in Gucci flagships stores in Europe, United States and Asia.
It will sell for $100 each, with proceeds from the sale going towards the Japanese Red Cross Society.
Gucci and its sibling brands in the PPR Luxury Group have collectively raised close to $3 million in donations for the Red Cross since Japan’s earthquake and tsumani.