Cutler and Gross Toronto store

Cutler and Gross has been at the heart of London’s luxury eyewear scene since the company was first founded in 1969 by Graham Cutler and Tony Gross.

Each pair of the spectacles is handcrafted at the brand’s factory in northern Italy, and can take up to four weeks to manufacture using a combination of traditonal techniques and cutting-edge materials.

This May the brand will be opening its first American store in the heart of SoHo in NYC. The shop will host a permanent exhibition containing the 4,000 plus handmade Cutler and Gross frames including the collaborations with designers including Giles Deacon, Maison Martin Margiela and Martyn Ball.

It’s not just about luxury shades though — customers will also get access to full optometric and prescription services and, at the heart of the store will sit a private showroom with bespoke service allowing customers to choose their own custom color, frame and lens combinations.

The boutique was designed by Mani Mani of Fishtnk Design Factory and there’s a minimalist concept behind the space with a 1960s New York Arts Movement twist.

To celebrate the launch the brand has created a New York Style Collection, a set of limited edition handmade frames, which have been designed with the helping hand of some Big Apple Icons.

Mercer Street Map by Cutler and Gross