Culture / Events

Burberry’s Beijing show to be the brand’s biggest ever

British fashion house Burberry  is taking its runway presentations to new heights in Beijing April 13. The fashion-meets-technology extravaganza staged at the Beijing Television Center will feature British band Keane’s first performance in China, “life-like” holograms, and of course lots of coats on lots of top models. A teaser released on YouTube also states that […]

Apr 12, 2011 | By Luxuo

British fashion house Burberry  is taking its runway presentations to new heights in Beijing April 13.

The fashion-meets-technology extravaganza staged at the Beijing Television Center will feature British band Keane’s first performance in China, “life-like” holograms, and of course lots of coats on lots of top models.

A teaser released on YouTube also states that the event will be a celebration of British weather, which probably means that there will be artificial rain or snow involved, as seen at Burberry‘s show during London’s past fashion week.

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The event will be broadcast live all around the world at burberry.com and many other international fashion sites at 1.30 pm London time.

Burberry also just opened a new Chinese flagship at Beijing’s Sparkle Roll Plaza.


 
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