Culture / Design

Karl Lagerfeld X Coca-Cola Light Ad Campaign

Not only has Karl Lagerfeld designed the latest Coca-Cola Light bottle but he has also shot the ad campaign. The campaign features Coco Rocha and Baptiste Giabiconi sipping/holding the limited edition aluminum bottle that he designed. According to WWD – “Lagerfeld has long been a fan of diet cola, and says he prefers to drink […]

Apr 06, 2010 | By Anakin

Not only has Karl Lagerfeld designed the latest Coca-Cola Light bottle but he has also shot the ad campaign.

The campaign features Coco Rocha and Baptiste Giabiconi sipping/holding the limited edition aluminum bottle that he designed.

According to WWD – “Lagerfeld has long been a fan of diet cola, and says he prefers to drink it in a delicate crystal goblet to accentuate the taste”

Rocha hoists her CocaCola Light in his favorite Lalique glass, dressed in fingerless gloves and a high-collared look from his signature collection for spring.

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