As Lacoste celebrates its 80th birthday this year, it is launching a series of 12 limited edition kits that will allow Lacoste fans to customize the brand’s famous polo shirts.
The kits will be available on the L-80-Store, accessible via the brand’s Facebook page. All through 2013, Lacoste will offer a new polo shirt kit for customizing through color, sewing, embroidery or flock prints. Each kit in the series celebrates an aspect of the Lacoste world.
The first, which pays homage to tennis, is already available via Lacoste’s Facebook page. Each kit in the series is available in a limited edition of 12 and costs €300.