ABSOLUT Launches 4 Million Unique Bottles


In the coming weeks, Absolut Vodka will begin distributing nearly 4 million bottles across the globe. And every one of them will be different.

Using a mix of 38 different colors and 51 pattern types, applied through splash guns and color-generating machines, all bottles come out different from each other.

The project, called “Absolut Unique,” required a complete re-engineering of the company’s production plant in Sweden, executives said.

All the bottles in the Absolut Unique series will be individually numbered. Via adage.