Culture / Events

Gucci heads to The Chelsea Flower Show

Gucci plans to take part in the annual Chelsea Flower Show for the first time with a garden inspired by its traditional Flora motif.

Apr 29, 2014 | By AFPRelaxnews

RHS Chelsea Flower Show

Gucci plans to take part in the annual Chelsea Flower Show in London for the first time with a garden inspired by its traditional Flora motif.

Held every year at the Royal Hospital in the West of London, the Chelsea Flower Show is one of the world’s hottest flower and garden events.

Landscape and garden designer Sarah Eberle is the talent behind the Gucci Flora Garden, which was inspired by the brand’s traditional Flora motif.

Gucci Flora handbags

Gucci’s Flora garden will be found in the Fresh Garden area of the Chelsea Flower Show, which runs from May 20 – 24.

To celebrate its horticultural debut, the brand will also release two limited-edition, Flora print versions of its Lady Lock handbag, available exclusively at its Sloane Street boutique for the duration of the show.

Gucci Flora print Lady Lock bags
 
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