Culture / Design

Viktor & Rolf to launch European eyewear

Dutch designers Viktor Horsting and Rolf Snoeren are launching a range of eyewear in Europe for spring 2014 with France’s Paget Group.

Sep 13, 2013 | By AFPRelaxnews

Viktor and Rolf

Dutch design duo Viktor & Rolf are well known for their matching black spectacles, so it was only a matter of time before they got in the eyewear game themselves.

With spectacles designed under their name previously only available in Japan, the brand has now announced the release of a line of glasses called Viktor & Rolf Vision, which will hit Europe next year.

The collection will feature around 25 different men’s and women’s styles which reflect the brand’s off-kilter glamour as well as Viktor Horsting and Rolf Snoeren’s own favorite squared-off black style.

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Produced in the Jura region by French eyewear manufacturer Paget (which also makes frames for Inès de la Fressange), the frames in the Viktor & Rolf Vision collection will range in price from €185 to €240.

This is the first time fans of the brand will be able to get their hands on Viktor & Rolf eyewear outside of Asia. The designers have a prior licensing agreement with Japanese manufacturer Murai, which has marketed Viktor & Rolf eyewear in Japan since 2003.


 
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