Robert Pattinson has been named as the latest face of Dior Homme fragrance. The 27-year-old British actor will star in a new campaign for the brand set to hit magazines and TVs soon.

“Today we are excited to announce that he will join the privileged circle of Dior faces. Photographed by American artist Nan Goldin and filmed by French director Romain Gavras, this new Dior Homme communication campaign is currently broadcast exclusively in Europe (except UK) and Asia (except China and Japan),” said Dior in a statement picked up by the Telegraph today.

The fashion house shared the photo (seen above) via Twitter, saying it was “delighted” to be working with the “Twilight” star.

The rumors of the collaboration first emerged last year, with sources close to the star reporting that he had signed a $12 million contract to replace fellow actor Jude Law as the face of the fragrance.

Other faces of the brand include Best Actress Oscar-winning trio Marion Cotillard, Charlize Theron, and Natalie Portman, who have recently promoted perfume and bags under the Dior banner.

Born in London in 1986, Robert Pattinson first played in Harry Potter and the Goblet of Fire before hitting global success with his role as Edward in the teen vampire thrillers of the Twilight saga.