Culture / Celebrities

New TAG Heuer Brand Ambassador: Angelababy

With a career debuting with only a cameo, Angelababy epitomises the sort of #DontCrackUnderPressure attitude required as TAG Heuer’s new brand ambassador.

Jun 22, 2017 | By Jonathan Ho
Chinese model-actress Angelababy was recently named the new TAG Heuer Brand Ambassador

Chinese model-actress Angelababy was recently named the new TAG Heuer Brand Ambassador

Listed as one of the the New Four Dan Actresses (四小花旦) or four most bankable actresses, Chinese model-actress Angelababy was recently named the new TAG Heuer Brand Ambassador. With a film career debuting with only a five minute cameo in 2007 film Trivial Matters, Angelababy epitomises the sort of #DontCrackUnderPressure attitude required as TAG Heuer’s newest brand ambassador. By 2016, Angelababy won the Hundred Flowers Award for Best Supporting Actress for her role in the blockbuster film Mojin: The Lost Legend.

Angelababy epitomises the sort of #DontCrackUnderPressure attitude required as TAG Heuer's newest brand ambassador

Angelababy epitomises the sort of #DontCrackUnderPressure attitude required as TAG Heuer’s newest brand ambassador

A Chinese superstar based in Hong Kong, Angelababy (Yang Ying 楊穎) not only embodies the brand’s spirit but also its charisma for youthful exuberance and undeniable attractiveness. as the new TAG Heuer Brand Ambassador, Angelababy brings the kind of positive energy, association of effortless beauty and determined grace, struggling from that five minute cameo to a full fledged leading role four years later in the 2011 film Love You You alongside Eddie Peng. It would take another two years before Angelababy’s popularity was undeniable. If this isn’t the #DontCrackUnderPressure spirit, I don’t know what is.

“People live for the dream. You have only one life to make all the efforts and strive for it.” – Angelababy, new TAG Heuer Brand Ambassador

New TAG Heuer Brand Ambassador: Angelababy

Thus, one can surmise that Angelababy is more than a pretty face, it is this diligence, wisdom and boldness which then adds depth beyond celebrity association for TAG Heuer. Wearing the TAG Heuer new Aquaracer Lady, Angelababy graces TAG Heuer’s new campaign collaterals with impeccable beauty and charm; beyond that cherubic smile and those enticing eyes, Angelababy breathes the heart of an empowered woman, improving on each performance and persisting as a multi-hyphenate celebrity beyond her early model roots. She didn’t just cruise on pretty girl-next-door looks, Angelababy has become an actress with much acclaim and kudos for her acting skills – winning the Most Popular Actress award at the 21st Beijing College Student Film Festival in 2013 as well as “Weibo Queen” for the year 2014.

She didn't just cruise on pretty girl-next-door looks, Angelababy has become an actress with much acclaim and kudos for her acting skills - winning the Most Popular Actress award at the 21st Beijing College Student Film Festival

She didn’t just cruise on pretty girl-next-door looks, Angelababy has become an actress with much acclaim and kudos for her acting skills – winning the Most Popular Actress award at the 21st Beijing College Student Film Festival

Today, TAG Heuer’s newest ambassador is not only making forays into Hollywood, debuting in films like Hitman: Agent 47, she is ranked 12th on Forbes China with an estimated income of 41 million yuan (US$6,604,000). It is testament to her #DontCrackUnderPressure credentials that despite starring in box-office failure Independence Day: Resurgence in 2016, Angelababy’s credibility remains unscathed, where she was listed as one of Forbes‘ inaugural 30 under 30 Asian Celebrities under the film, music, television and sport category that same year.

“I am very honoured to become the global ambassador of TAG Heuer. TAG Heuer helped me to discover another side of myself and encouraged me to commit to my belief even more. The power of dream allows me to be never afraid of pressure, and the inner power gives me enormous confidence. Together with TAG Heuer, I will never stop pushing forward, let’s all #DontCrackUnderPressure!” – Angelababy on becoming TAG Heuer Brand Ambassador

The new TAG Heuer brand ambassador is not just a celebrity model-actress-singer but also a budding angel investor (no pun intended) with the establishment of AB Capital where she bought shares in Chinese overseas purchasing e-commerce site Ymatou and beverage brand HeyJuice. Angelababy is also an entrepreneur invested in several businesses; including a nail parlour, a cafe (with fellow Hong Kong actor Tony Leung Ka-fai) and a lifestyle store.

It is testament to her #DontCrackUnderPressure credentials that despite starring in box-office failure Independence Day: Resurgence in 2016, Angelababy's credibility remains unscathed, where she was listed as one of Forbes' inaugural 30 under 30

It is testament to her #DontCrackUnderPressure credentials that despite starring in box-office failure Independence Day: Resurgence in 2016, Angelababy’s credibility remains unscathed, where she was listed as one of Forbes’ inaugural 30 under 30

Add to her commercial portfolios, the picturesque doe-eyed Angela Yeung Wing is also a wife and mother, managing her reel and real roles with much aplomb, pushing boundaries and demonstrating great inner strength rarely found in a 28 year old.

“I am very happy Angelababy joined the big TAG Heuer family. She will help TAG Heuer establish a deeper bond with the younger generation. In the meanwhile, with the spirit of #DontCrackUnderPresure, we are going to accumulate greater power, together with Angelababy, to spread the spirit to more and more young people.” – Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division.

TAG Heuer's new Brand Ambassador Angelababy wears the brand new Aquaracer series for women in 2017, in steel with a natural mother-of-pearl dial in a semi-transparent blue or black lacquer (a first for TAG Heuer), finished with a completely steel strap with links alternating between their brushed outer and polished centre. The bezel is set with 35 diamonds for a total weight of 0.59 carats.

TAG Heuer’s new Brand Ambassador Angelababy wears the brand new Aquaracer series for women in 2017, in steel with a natural mother-of-pearl dial in a semi-transparent blue or black lacquer (a first for TAG Heuer), finished with a completely steel strap with links alternating between their brushed outer and polished centre. The bezel is set with 35 diamonds for a total weight of 0.59 carats.

 
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