The big-selling luxury brands in China are Gucci Kids, Burberry Children, Baby Dior and Armani Junior and the most popular items are clothing and toys.
Young Versace has unveiled its new advertising campaign with supermodel Cindy Crawford’s 10-year-old daughter Kaia Gerber as the face. Modeling designs adorned with the label’s iconic Greek key motif, Gerber was shot by acclaimed fashion photographers Mert Alas and Marcus Piggott. According to the fashion house’s creative director Donatella Versace, Gerber proved she has inherited [...]
Rome-based fashion house Fendi is teaming up with Italian manufacturer Inglesina for a collection of baby accessories. WWD reports December 23 that items including a stroller, pram and baby carrier have been designed in keeping with the fashion house’s classic style. Featuring the brand’s iconic “F” logo and with a color palette comprising cream, mahogany [...]
Italian fashion house Versace recently opened its first boutique in Milan dedicated to kids’ line Young Versace, geared toward boys and girls from 0 to 12 years old. Young Versace is located on the ground floor of the company’s headquarters on Via Borgospesso and is quite small at 538 square feet. The store will offer [...]
French shoe label Roger Vivier has revealed the launch of a mini-me footwear line, following the increasing popularity of designer childrenswear. The French footwear label will introduce a line called Roger Vivier – Jeune Fille, or, in English, Roger Vivier – Girl, to its international stores in March. The line will be a reworking of [...]
Oscar de la Renta is the latest designer to launch a childrenswear line, although it will buck the current trend for children looking like mini adults. The label has taken on childswear expert Catherine Monteiro de Barros as VP of design for children’s wear, with the in-house collection currently in development. Monteiro de Barros has [...]