Luxurious designer collections for toddlers have long been popular — Gucci, Burberry, and Dior are some of the most common go-to labels for that matter, and Lanvin just announced its kids’ launch this week.
But the most recent trend goes toward high-fashion strollers and buggies. The latest example is Italian design house Missoni, which unveiled its design for Dutch stroller manufacturer Bugaboo this week.
The characteristically colorful and geometric prints can be attached to the brand’s Bee and Cameleon models, which will set you back €670 to €1040 overall.
If the “luxury knitted blanket” that comes with each purchase justifies the price remains for the shopper to decide.
Back in 2008, Marc Jacobs was one of the first to recognize this almost untapped market, when he collaborated with Bugaboo on his part (his model cost €1500), and other designers, including Henrik Vibskov for Quinny, have since followed suit.
Missoni’s strollers for Bugaboo will be available from July. The fashion house has also just announced its upcoming collaboration with US chain Target, which will hit stores in September.
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