Claudia Schiffer is following in the footsteps of fellow supermodel Eva Herzigova and launching her own line of clothes.

At the Salvatore Ferragamo show during Milan Fashion Week, Claudia Schiffer told WWD that she will launch her own fashion line at an event next month.

Few other details were released except that her debut collection will launch in time for winter 2011.

Emporio Armani has released the full version of its suggestive lingerie commercial called The Tip, featuring Megan Fox.

Megan Fox was chosen as the new spokesmodel for Armani to replace Victoria Beckham who has modeled the brand since 2008.

Cristiano Ronaldo puts on his Armani jeans in a hotel room in this film called “Housekeeping” while the maid watches.

Cristiano Ronaldo was chosen as the new spokesmodel for Armani to replace David Beckham who has modeled the brand since 2008.

Two videos teasing what to expect from upcoming Armani promo ads featuring Cristiano Ronaldo and Megan Fox are offered.

The soccer player is wearing nothing but tight underwear in his hotel room, while Megan Fox is donning untied robe on top of barely-there lingerie in her own suit.

Craving more? Armani will be revealing their full-length ads September 15.

For the second year, Shia LaBeouf, star of the Transformers series, ranks number one on Forbes magazine‘s list of Hollywood’s “Best Actors For The Buck.”

The actors in this annual listing are considered a good investment at the box office for film studios. For each $1 the studio spent on LaBeouf for a film, it received an average of $81 in profits.

The actor has also starred in Indiana Jones and the Kingdom of the Crystal Skull and the upcoming Wall Street: Money Never Sleeps.

Directed by Guy Ritchie and starring Jude Law, the new intriguing short film “A Rendez-vous” created for Dior Homme will premiere on September 3rd.