Richard Branson will serve as a flight attendant on an AirAsia X flight in February next year after losing a cross-dressing bet to rival Tony Fernandes.

The two men laid the wager over whose Formula One team would place higher in this year’s rankings.

Although both teams completed the season with zero points, Lotus F1 team was placed ahead of Virgin Racing by virtue of their better race finishing positions.

From Rafael Nadal to Julianne Moore, here are five of the most anticipated fashion ad campaigns for 2011.

Famous musical couple Beyonce and Jay-Z will be celebrating the rap mogul’s 41st birthday in style after Beyonce gifted him with a Bugatti Veyron 16.4 Grand Sport.

Knowles had to order the $2 million Bugatti — at zero to sixty in 2.5 seconds, the fastest road car in the world — a full year in advance.

Jay-Z, who is an ambassador for American motor giant GMC, already owns a Maybach 62S, a Ferrari F430 Spider and a Pagani Zonda Roadster.

Hublot opened its first flagship store in Beijing on Nov. 29, 2010 and announced Jet Lias the first Asian ambassador for its brand.

The new Hublot store in Beijing has an area of 100 square meters and is located at the entrance of Wangfujing Street in the Oriental Plaza, one of the most prosperous iconic shopping malls in downtown Beijing.

The flagship store in Beijing is the third Hublot boutique in China, following the first at Plaza 66 in Shanghai and the second at Intercontinental Hotel in Dalian.

Director Guy Ritchie, who is currently filming the second Sherlock Holmes movie, has bought himself a Rolls Royce Ghost costing over $300,000.

The 42-year-old film director couldn’t wait to get his hands on his new car and had it delivered straight to the set of his new film reports The Dailymail.

The eight-speed automatic transmission luxury car goes from 60 mph in 4.7 seconds and has a top speed of 155 mph.

Richard Gere, the esteemed actor and passionate innkeeper of the Bedford Post, has been named the 2011 Ambassador of Relais & Châteaux.

The charming eight-bedroom Bedford Post, located about an hour north of New York City, owned by Gere, his wife Carey Lowell and their business partner Russell Hernandez, is a new addition to the Relais & Châteaux family.

He succeeds the author Douglas Kennedy in 2009, and the wine grower and actress Carole Bouquet in 2010.