At fabulous “Tribute to Cinema” event, Moët & Chandon revealed its iconic muse before a Dazzling Array of International Who’s Who, including Thandie Newton, Joseph Fiennes and Melanie Laurent: the beautiful Scarlett Johansson.
MoÃ«t is the very first champagne company to introduce a Hollywood celebrity ambassador as the face of the world’s most loved champagne.
Following the MoÃ«t red carpet tradition from the international film festivals the House supports, celebrities were then invited to autograph a Moët & Chandon Nebuchadnezzar, which will be auctioned off in direct support of Scarlett’s charity of choice, international aid agency Oxfam and its climate change work.
“MoÃ«t and the movies both tell compelling stories and share authentic emotions with the world,” said Scarlett Johansson.
“I am honored to have been chosen as their ambassador and to make history with the brand, as the first celebrity face of champagne!”
“Scarlett Johansson was the obvious choice as our ambassador because she, like Moët , has a magical story to tell and makes people dream”, explained Frederic Cumenal, President of Moët & Chandon.
“She is a true icon of celebration- refreshingly spontaneous, generous, glamorous and she lives life to the fullest both on-screen and off”.
Moët will launch an international advertising campaign starring Scarlett Johansson from April 2009, which was shot by renowned photographers Mert Alas and Marcus Piggott.