Hollywood actress Julianne Moore has been named by the cosmetics giant L’Oréal as a global ambassador for the brand.
The star of Hollywood movies including The Hours, A Single Man, and Crazy Stupid Love, will also promote a new anti-aging product named Cellular Renaissance.
Moore has previously starred in poster campaigns for Bulgariand Talbots and won an Emmy Award this year for her role as politician Sarah Palin in HBO’s show Game Change. She has also been nominated for four Academy Awards over the years.
“I’m an actual user of the brand and it’s hard not to be,” Moore told WWD. “Every modern woman shops everywhere for beauty, but for me it’s mostly the airport or the drugstore. It’s nice to be promoting something that is accessible to everyone.”