Jay-Z’s “Roc Pop Shop”

David Ashen, principal of New York-based architecture firm D-ASH Design, designed the 50-foot-long trailer that expands to 1000 square feet when open for Jay-Z.

For concerts and events,  RocPopShop will travel around the country, featuring mohair sofas, suede walls, custom zebrawood cabinetry, a 46-inch flat screen TV, stereo system, and a custom gaming zone.

The luxury RocPopShop first popped up in Philadelphia on October 24 for Powerhouse Concert Tour.