To publicize the second round of David Beckham’s underwear line for H&M, the brand has unveiled nine 10-foot statues of the soccer star.
The 37-year-old footballer launched his first David Beckham Bodywear range at the beginning of 2012 and they became a huge success thanks to their comfortable fit.
In a statement he recently said: “I’m very happy that so far people seem to like it, and the first season was incredibly successful. The challenge is to keep it going and establish a brand that will last many years. That is my ambition.”
The affordably priced bodywear range includes vests and long-sleevers as well as boxer shorts and briefs and will be available at around 1800 H&M stores in 44 countries worldwide, as well as online.
Those who upload a picture on Instagram of a Beckham statue with the hashtag #HMBeckham have the chance to win prizes including ten mini statues (below) of the star, a pair of underwear signed by him and a $1,000 H&M shopping spree.