Confirming earlier rumors, actress Hailee Steinfeld has been named the latest star to represent the Italian fashion label.
A Prada spokesperson told E! News: “I can confirm Hailee Steinfeld has been shot to appear in the new Miu Miu fall/winter 2011 campaign.”
The young actress, who bagged an Oscar nomination for her role in True Grit, was one of the past award season’s red carpet favorites, wearing everything from Prabal Gurung to Alberta Ferretti, but mostly opting for Prada‘s younger sister label Miu Miu.
When she made a front row appearance at the brand’s runway show in March, many were already speculating about her becoming its new face.
Steinfeld follows in the footsteps of other quirky actresses such as Maggie Gyllenhaal or Kirsten Dunst, who also starred in the campaigns, as well as Carey Mulligan, who has been closely associated with Prada recently.