Cristiano Ronaldo will be the new official worldwide spokesmodel for Emporio Armani Men’s Underwear and Armani Jeans starting from Spring/Summer 2010.

He will be replacing David Beckham who has been the spokesmodel for Emporio Armani Men’s Underwear since January 2008.

In June Ronaldo signed a contract with Real Madrid, after a successful stint at Manchester United, in a deal that totaled nearly $130 million.

Beckham is currently developing his own Beckham-branded men’s underwear line.