David Beckham H&M Underwear Ad

The first images from David Beckham’s Bodywear collection for H&M have been revealed, with the soccer star modeling the line himself.

Despite having previously posed in underpants for designer label Emporio Armani, this is the first time the star is posing in his own underwear creations

The debut range, which will be available from February 2, includes briefs, boxers, tank tops, T-shirts, pajamas and long underwear.

The line marks an ongoing partnership between Beckham and H&M, with seasonal developments of the line on the cards.

“Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to,” the sports star explained in a release.

David Beckham Emporio Armani underwear