Sahara Noir Tom Ford ad campaign

Sahara Noir by Tom Ford will launch at select locations in the Middle East this March before rolling out to Europe in early summer.

Tom Ford has gone on an Oriental adventure with his new frankincense-based scent, using the history and culture of the region to build an impressive new scent specially designed for the Middle East.

“Middle Eastern culture has an extraordinary appreciation for the luxurious, emotional and memorable qualities of fragrance; perfume is worn there in a way that feels very familiar to me. Sahara Noir is my interpretation of this heritage,” said Tom Ford.

The fragrance opens with bitter orange, sweet oasis grasses and Levantine cypress. The heart is composed of frankincense that is offset with cinnamon, Egyptian jamine and Moroccan rose. Sahara Noir finishes with cedar and vanilla tones.

Presented in a gold version of the classic Tom Ford fragrance bottle, the perfume is packaged in a fluted gold box. Prices are not yet available.