Sephora opens Shanghai flagship

Sephora flagship Shanghai

Cosmetics chain Sephora has opened a beauty mega-boutique in Shanghai featuring 7,000 products over five floors. It is located at the junction of Nanjing West Road and Maoming Road.

Sephora has been present in China since 2005 and has expanded to 133 locations in 47 towns and cities in the country. This latest store is the largest in the country with 1,500 m² of shopping space, featuring 118 different brands, of which 17 are Asian.

Chinese cosmetics are skincare driven, and the first two floors of the new store are devoted to cosmetics, haircare, skincare and fragrance.

The third floor features a Sephora academy, which aims to train up a team of ‘beauty experts’ to be deployed in-store.

Founded in Paris, France, in 1970, Sephora is now owed by luxury giant LVMH. It has grown into a global beauty brand with nearly 900 stores in Europe (including Russia), 700 in the North and South Americas, 144 in Asia, and 24 in the Middle East.