Tom Ford thinks consumers would be ‘surprised’ by the number of men who secretly wear cosmetics.

The designer made a personal appearance at department store Bergdorf Goodman in New York last week for the opening of his in-store Tom Ford Beauty Boutique.

The creator revealed in a video interview with style.com that he also expects gentlemen to use products from the collection

La Colección by Loewe is “an exquisite collection of four fragrances created to reflect the elegant luxury of the house of Loewe”.

The scents are named Loewe 1, 2, 3, 4 and were composed by perfumer Emilio Valeros. The new range is exclusive to Harrods for six months.

Luxury hotel chain Fairmont, which operates 60 hotels around the world, has announced a partnership with New York perfumer Le Labo for its in-room amenities.

The brand announced Novermber 3 that Le Labo’s Rose 31, a Wallpaper magazine Best Perfume of the Year, would be the base of its amenity kits from this fall.

The “warm, spicy floral and woodsy” products included in the lineup will be shampoo, conditioner, body wash, body lotion and soap products.

Jean-Claude Ellena is a perfumer who never wears perfume, whose tools are pen, paper and memory, and who sees his work as “nose” for the French luxury house Hermes as that of a “scent writer”.

“In a perfect world, I wish perfumes were never worn at all,” smiled the 64-year-old master perfumer as he welcomed AFP to the Hermes workshop, in the pine-clad hills above the bay of Antibes on the Mediterranean coast.

Ellena sees his perfumes as “artworks” — fine art that has sent annual sales at Hermes’ perfume division soaring from 65 million euros when he joined in 2004, to 138 million euros last year.

Dolce & Gabbana has released a new promotional video for its The One fragrance, starring Scarlett Johansson.

Directed by Jean-Baptiste Mondino, the filmed ad shows Johansson “revealing the provocative yet effortless femininity of the eternal diva.”

For their perfume Aire Loco which was launched in the fall of 2009, Loewe designed an advertising campaign which relies on an elaborate atmospheric build-up and a mild sense of surreal insanity.