Donatella Versace presents the ultimate luxury in gorgeous package: small leather suitcase coloured white with golden details. Gianni Versace Couture is the first fragrance which is ideal for the high class. It was created in cooperation with Euroitalia Company from Milan and its aim is to return the brand Versace on the top of luxury sector, beauty department in Italy.
“Versace has reestablished itself as a modern luxury brand,” Donatella said. “The Gianni Versace Couture fragrance project will reestablish Versace at the top of the beauty luxury sector.”
The 3.4-oz. bottle of scent is sheathed in the same leather as the train case. Both the sheath and the box bear metal plates engraved with “Gianni Versace Couture.” The amazing workmanship and made-to-order quality has been designed to evoke the era of lost glamour. The bottle is also supported inside the case by a liner that can be removed so that the leather box can function like a regular carrying case.
The new fragrance has notes of bergamot and tangerine with a floral kick from jasmine, heliotrope and almond blossom and a base that includes tonka bean, patchouli heart and sandalwood.
Distribution of Gianni Versace Couture will be exclusive, with a very exotic price of 2100 dollars per bottle. Placement on the European market is expected in November 2008. It will arrive in the USA in December and will be available in Versace boutiques worldwide.