German automaker Mercedes-Benz has tied up with INCC Group to create its first ever fragrance for men which is expected to be launched in early 2012.
The fragrance was launched at the TFWA World Exhibition retail event held in Cannes, France and goes on sale in the first quarter of next year.
Mercedes-Benz for men was developed by perfumer Olivier Cresp and will be available in Eau de Toilette and matching grooming products.
“Innovative and unique, it is the first men’s fragrance from Mercedes-Benz and it combines woody notes with floral freshness.
The cool top note features Calabrian bergamot, lemon essence and Italian mandarin.
The middle note is a warm, spicy mix of bourbon pepper, nutmeg, violet and galbanum resin.
The base note provides a spicy finish to the perfume and includes American cedar wood, vetyver grass and patchouli.”