Lancôme has revealed a little more about the collection it will be launching in partnership with Alber Elbaz, which was announced in January.
Lanvin’s artistic director has revamped Lancôme’s four leading mascaras. The designer has created a very feminine limited edition collection with fashion-oriented couture details. Stars, hearts and polka dots: each of the mascaras is clad in the on-trend prints and the cases are decorated with bows.
The Hypnôse Doll Eyes mascara in this limited edition collection is covered in red hearts, the Hypnôse Star is covered in electric blue stars and Hypnôse Drama is covered in big pink flamenco-style polka dots. Lancôme’s iconic mascara, Hypnôse, is covered in many pairs of eyes. Hypnôse Doll Eyes and Hypnôse Star Eyes eyeshadows and palettes also bear these quirky prints.
Elbaz has added a personal touch to the collection by launching fake eyelashes that come in an illustrated box.
The film Alber Elbaz created for Lancôme will be on the web on June 3.This summer collaboration will be available from June 15. Prices will range from €28 (Hypnôse eyeshadow) to €55 (Hypnôse Palette).