Rolls-Royce Phantom Thailand

Ultra-luxury carmaker Rolls-Royce is looking to expand into Thailand and Vietnam after it posted record sales in 2011 with Asia its fastest-growing market.

The automaker announced Monday sales jumped 31 percent to 3,538 vehicles last year, and was the highest-ever annual total in the company’s 107-year history.

The surging sales were driven by demand from China and the U.S. with 47% year-over-year growth in Asia-Pacific, 17% in North America and 23% in the Middle East.

“Asia Pacific is the fastest-growing region. We have seen growth in all markets — Korea, Japan,” Torsten Müller-Ötvös, CEO at Rolls-Royce Motor Cars said.

“We are now entering Thailand. We are looking also at Vietnam, Indo-China in a broader sense to see what kind of opportunities that we have here,” he said.

The company has 14 dealer networks in China, and another dozen in Asia-Pacific.

The group unveiled plans in September to expand its Goodwood factory to meet strong global demand for the personalised range of Ghost and Phantom models.