The Geneva Motor Show is one of the 5 major auto shows in the world, the only one in Europe that takes place every year, always in early springtime.
Rolf Studer, General Manager of the Show, said: “We know it is of key importance to offer automobile manufacturers an attractive platform which guarantees them an opportunity to efficiently present and communicate to the rest of the world.
Every year we welcome some 10,000 media representatives and more than 700,000 visitors, of which 37% come from more than 110 countries.“
This year, the 79th edition will open to public from March 5 to March 15, but there are already shows and exhibition for press.
Lamborghini presented the limited edition Murcielago LP 670-4 SuperVeloce, more powerful, lighter and faster than the Murcielago LP 640, an icon of the Italian brand.
The extreme supercar of menacing character and brutal power features the 6.5 liter V12 raised to 670 bhp and a weight reduction of 100 kg, enabling a top speed of 342 km/h (212 mph) and a 0-100 km/h time of 3.2 seconds.
The new design is quite aggressive with a large air intakes for the front brakes more powerfully emphasized and a new rear, an innovative engine bonnet and a choice of two aerodynamic set-ups featuring either a small or large rear spoiler.