McLaren will be launching a completely new car brand “McLaren Automotive.”

In co-operation with Headstream, A press conference will be hosted by Chairman Ron Dennis and Managing Director Anthony Sheriff on March 18 , 2010.

They will tell the story of McLaren Automotive and the MP4-12C and cover topics such as investment, manufacturing, production, development, design, heritage and the Formula 1 process and technology transfer.

For this occasion McLaren will be doing something they have never done before, they will be hosting a live webcast of the entire event.

You’ll be able to watch the live online streaming video of the event below at the end of this article from 10.30am GMT 18th March 2010 – at which point the current teaser trailer will be replaced with the live press announcement video feed, so be sure to bookmark this page and come back!

View the live press conference here