A BMW is always a special car, but you can make it even more special, by choosing BMW Individual, a programme that allows customers to personalize the interior of their 7-Series.

These new 2009 Individual exclusive combinations of unique equipment will be rolled out at the Geneva Motor Show.

BMW Individual is an unique car, since the range of materials to choose from is more select than for any other vehicle: Alcantara roof liners to fully match the available shades and grains of Merino leather upholstery.

Trim options include black Piano paint, Reddish Brown plant tree wood, and Satin Nut Brown.

The owner can also have exclusive 20-inch light-alloys with a V-spoke design, a fully integrated cooler between the individual rear seats and a mini-fridge that holds two 700ml bottles.

For the outside, there is a special colour: the brand new Citrin Black paint, made by Xirallic that has a shiny lustre.

BMW Individual meets even the highest expectations: the most exclusive way to drive BMW.