Cars / Cars and Bikes

First Ferrari Store opens in London

Ferrari Formula One driver Kimi Räikkönen has officially opened the UK’s first Ferrari Store at 193-197 Regent Street in the heart of London. Räikkönen was then treated to a specially arranged drive-by from some of the greatest Ferraris ever made. Legendary models taking part included a Daytona, F40, F50 and Enzo. Stocking everything from Ferrari […]

May 09, 2009 | By Anakin

Ferrari Formula One driver Kimi Räikkönen has officially opened the UK’s first Ferrari Store at 193-197 Regent Street in the heart of London.

Räikkönen was then treated to a specially arranged drive-by from some of the greatest Ferraris ever made. Legendary models taking part included a Daytona, F40, F50 and Enzo.

Stocking everything from Ferrari baseball caps and mountain bikes, through to carbon-fibre humidors, there’s something for every car nut.

Racing fans won’t be disappointed, either, as there’s a selection of genuine Formula One car parts available, including pistons, steering wheels, and even an entire Ferrari engine.

The design of the two-storey 530 square metre London Ferrari Store is entirely the work of the Studio Iosa Ghini, pitching the store as a homage to the history and spirit of Ferrari racing and luxury as well as a retail outlet.

The store was created and will be managed by the Percassi Group, a high profile Italian and international retail company that also owns the Ferrari Store in Milan which opened its doors in September 2005.

The Ferrari Store development programme includes plans to bring the number of openings to more than 40 over the next three years in Europe, America and the Middle and Far East.


 
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