The Ferrari Store of New York has officially opened its doors, unveiling a retail space offering an array of branded apparel and lifestyle products.

The 200 square metres space is dedicated to the Ferrari Store, sitting next to the Ferrari Showroom.

The New York store is the 37th store worldwide to open. It is situated on the corner of Park Avenue and 55th Street, with windows on Park Avenue.

The Ferrari Store aims at becoming a strong element of attraction for the Ferrari brand as it pays homage to its 60-year history of racing and luxury.

A wide glass facade attracts the passers-by with videos and graphic panels, allowing clear views to the inside of the store.

Inside visitors will discover a wide range of Ferrari products from lifestyle and fan collections dedicated to Formula 1 and GT enthusiasts, children and collectors.

Miniatures and models from each era, a display case showcasing a crankshaft, valves and a piston, and the Cavallino collection of accessories and sportswear adorn the space.

The Italian architecture and design firm Studio Iosa Ghini designed a space with asymmetrical flow and a fluid, sleek feel that evokes the speed of a Formula One car, projecting the consumer into the spirit of Ferrari more than anywhere else.

The sales area is arranged on a single floor and extends inward with the dynamic and sinuous lines inspired by the Ferrari automobiles.

This store is a must visit for every Ferrari fan!