Travelers are set to see more of the famous Ducati motorcycle brand in airports, following the opening of a pilot store in Italy.
Passengers passing through Rome Fiumicino can now stop off at a new Ducati store in Terminal 3, the first outpost of a new partnership between the motorcycle maker and airport retailer Meridian Duty Free which opened July 4.
With the first branch open, Ducati is pushing to extend its stores to more European and non-European airports, giving travelers around the world an opportunity to pick up branded merchandise on their journey.
The outlet at Fiumicino sells the Ducati apparel collection, toys, books and other memorabilia, alongside additional items by brand partners such as sunglasses brand Oakley and fashion name Puma.
A similar store is already open at Italy’s Bologna airport and two further European locations are planned to open by the end of this year.
A possible six outside of Europe are slated to open in 2012, he confirmed, with the Italian brand making a selection from the 30 busiest airports worldwide.
However, it will be competing with several of its compatriots in trying to attract the attention of the world’s globetrotting motoring fans.
Ferrari, which boasts several stores in high-profile airports around the world, opened its doors last month at Terminal 1, Hong Kong International Airport.