Last week Aston Martin opened its first dedicated merchandising outlet – the “Aston Martin Store Nürburgring”.

The store is located in the heart of the “Grand Ring Boulevard” consisting of more than 20 shops dedicated to car brands and motor sports.

There was a big surprise waiting for all the visitors, as in addition to all the Aston Martin related merchandise there was also first completed model of the One-77 on display.

According to Aston Martin’s European operations chief Marcel Beci first production car will roll off the assembly line end of this year.

Only 77 cars will be made with an estimated price around $1.95 million. All 77 units can be customized just the way their owners wish from the gearbox to custom seats.

The offer of the outlet is quite diverse, from fashion items for men, women or children to accessories, luxury gifts, the Aston Martin 007 range or even the team wear or different items from the Aston Martin Racing collection.

This first official outlet comes as a completion to the online store of the company, www.astonmartin.com.

“During every visit to the Nürburgring we have experienced tremendous support from fans who have shown a great affection for our brand.

We hope that the opening of the Aston Martin store here at the Nürburgring will offer these supporters of our company a chance to get a little closer to the brand”, declared Dr Ulrich Bez, Aston Martin Chief Executive.