Jaguar has introduced a subtle update to its famous Leaper logo, which now sports a shiny metallic finish as well as the Jaguar name situated below it.
The typeface used also features a shiny finish and is similar to the style used for the badges on Jaguar’s cars like the XF and XJ.
The revamp is part of Jaguar’s “Alive” campaign, which kicked off last month on Facebook and a new commercial that aired on YouTube.
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