Beijing targets luxury ads amid wealth gap

giant suitcase LV store Shanghai

Beijing has banned outdoor advertising that promotes high-end lifestyles as the government seeks to ease public concerns about the country’s widening wealth gap.

Businesses Have been given an April 15 deadline to rectify such ads, along with any that excessively promote “foreign” things.

It gave no details on which “foreign” things were deemed objectionable. Such promotions help create a politically “unhealthy” climate, it said.
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Karl Lagerfeld directs Magnum ice cream campaign

Karl Lagerfeld and Rachel Bilson

Karl Lagerfeld is directing Magnum ice cream’s latest advertising campaign, which features American actress Rachel Bilson.

The three-piece film series will be revealed on April 21st during the Tribeca Film Festivalfor the debut of an original film series.

Simultaneous to the exclusive premiere at the Tribeca Film Festival, the lead film will be released to viewers around the world on Magnum’s Facebook page.
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Range Rover Evoque Concept road bike

Range Rover Bicycle

Luxury SUV maker Land Rover will be making headway into the cycling market this year with the Range Rover Evoque Concept Road Bike.

Built in cooperation with Karbona, the bicycle uses Formula One-derived technology, featuring a carbon fiber frame with an integrated seat tube, alloy handlebars, black chrome trim, a leather saddle, and a 20-gear Shimano Ultegra system.

The Evoque bicycle is expected to be a light, nimble, and clean-looking bicycle that doesn’t compromise its performance capabilities.
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Luxury goods lead rise in duty-free spending

Dubai Duty Free

The amount we spent on duty-free increased 13 percent last year with much of the growth coming from increased consumption of luxury products.

The global duty-free and travel retail market was up by $4.5 billion, reaching a whopping $39 billion in 2010.

The increase was particularly marked in luxury goods, suggested Generation Research, which saw a 16.7 percent boost in sales to more than $14 billion.
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Steven Spielberg Buys $200 Million Superyacht

Steven Spielberg Superyacht

Steven Spielberg was recently spotted in St. Barth’s and St. Maarten aboard his new toy, the 86-metre Oceanco superyacht Seven Seas.

Featuring naval architecture by Azure and an interior design scheme by Nuvolari & Lenard, the ship was launched by the Dutch shipbuilder a few months back.

Said to have cost about $200 million, the yacht features an infinity pool with a 15-ft. glass wall that doubles as a movie screen.
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Luxury hotel market continues to boom in London

stpancras

This week has seen the opening of two London luxury properties, proving that the high-end hotel boom in Britain’s capital is still well underway.

On March 14 Marriott opened the St Pancras Renaissance hotel, which has been completely restored to its 19th century glory thanks to a five-year, £200m renovation.

The five-star hotel is situated in the London home of Eurostar, providing an easy place to stay the night if you’re planning on being whisked off to Paris or Brussels early the next morning.
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